Research Issues within Contemporary Management

Introduction

Management research is an indispensable part of the strategies applied to implement policies geared towards addressing pertinent issues in society which helps to solve business problems and add to management knowledge. Therefore, research mainly focuses on identifying gaps in a market and exploring possible solutions. As the philosophy and marketing techniques and methods in other fields cannot find applicability in the healthcare services, healthcare needs their own approach and implement certain features that are not found in other industries. The current report was aimed at applying management research principles to address post pandemic marketing challenges and strategies in healthcare industry in UAE. The report first conceptualized the management research process and how it could be applied to the current problem and suggested a responsive research process which may result in a potential solution for the problem. During this period, the researcher was looking to highlight the challenges, strategies and actions required to be implemented in the organization.