Examining Intangible Choices & Tangible
Perceptions Influencing Passenger ‘Airport
Transfer’ Options – An Empirical Study of
Dubai International Airport, UAE

ABSTRACT

This research aimed to observe the intangible choices & real perceptions that affect the choice of Dubai
airport as a transfer point for a passenger along their journey. Most of the new airport research and
management initiative focuses on performance, effectiveness, processing speed and international world
rankings. Such incentives have seemed to value airports that are uniquely capable of moving the grandest
number of customers and their baggage.

The researchers noted that when it is recognized that the experience economy could add value & build
consumer loyalty, the airport customer’s experience is critically prominent.

The research paper deserves analysis, as hubs play a significant role in modern society, whether for personal
or business purposes and also to enable families from all over the world to stay linked. The core part of this
thesis aims to establish and analyze passengers’ personal decisions flying from a representative set of
connecting airports.

The analysis involves Comprehensive Data obtained from two hundred seventy-five travelers that had
engaged with the services of DXB. The methodology here had to be adapted to published research material
used as a case study approach conducted at Terminal 3 on the same subject.

In this study, the researcher will attempt to investigate a travelling customer ‘ different habits and how they
manage their time before departing. There are significant variations in the time management approach
depending on the intent of the trip and profiles. This research would examine if recognizable characteristics
are seen in the different segmentation of travelers and use these findings if a market dynamics approach
achieves managerial benefits.