Blockchain in Strategic Human Resource Management

Westford
Research Journal

Online ISSN No. 2790 – 3885

Blockchain in Strategic
Human Resource Management

Kaniz Farhana Mohamad
ORCID No: 0000-0001-5314-1171
Email: kaniz.farhana@live.com
Westford University College – UCAM Spain
Liza Gernal
ORCID No. 0000-0002-6451-8066
Email : Liza.g@westford.org.uk
Westford University College, UAE
Ihsan Imtiaz
ORCID No. 0000-0001-5256-3794
Email : Ihsan.i@westford.org.uk
Westford University College, UAE

ABSTRACT

Changes are necessary, that’s a way one can be prepared for what’s to come in future. Of all the drastic and
major changes, this paper shall however focus on the shift of Human Resource Management; the core of any
organization that targets to achieve their premeditated outcomes through planning strategically. To stay
abreast of the demands and rigor within the profession, Human Resource Management must always adapt
and respond to changes thereby altering their own competencies and knowledge (Peacock, 2017). Between
familiarizing new technology in different range of any given organization and managing their resources,
Human Resource has somehow missed out on some of the major disadvantages that came along. This
research paper thus shall introduce a very innovative and new technology; Blockchain to fill up gap that the
existing technology has created and strategically overcome the loss in future. Presenting in detail about any
technology on papers is easier, but how far would organizations understand the necessity of this implementation
and even if they are willing to take the risk was calculated through conducting this quantitative research.
A very detailed literature review has been done in this research paper to point out the gap created and how it
could be mend. Finally, it was concluded that the surveyed population which represented the Human
Resource, settled introducing this technology would be a strategic move.

Keywords: Human Resource Management (HRM), Strategic Human Resource Management (SHRM),
Blockchain Technology, Applicant Tracking System (ATS).

Plateauing Demand & Cheaper Energy Alternatives disrupting Oil & Gas Industry Supplies. Portfolio Analysis of total energy mix amidst rising demand for Fossil Fuels

Westford
Research Journal

Online ISSN No. 2790 – 3885

Plateauing Demand & Cheaper Energy
Alternatives disrupting Oil & Gas
Industry Supplies. Portfolio Analysis of
total energy mix amidst rising demand
for Fossil Fuels

Saritha Naik
ORCID No: 0000-0002-8060-7819
Email: sarithanaik14@gmail.com
Westford University College – UCAM Spain
Dr. Raman Subramanian
ORCID No. 0000-0002-7175-3187
Email : raman@westford.org.uk
Westford University College, UAE

ABSTRACT

The current study aimed to focus on the demand aspect of the oil and gas industry where several
factors influence economic development, energy transition plan, government policies, technological
development etc. Mainly impact of renewable energy, nuclear energy and Electric Vehicles on oil and
gas industry is notified to analyze oil and gas industry demand by 2030.Various effective renewable
energy forms and carbon reduction techniques are also discussed in this report. Data analysis id done
using mixed methods – Quantitative and Qualitative Analysis Were Survey and interview questionnaire
are used to collect data and analyze. Finally, conclusions are drawn, and recommendations are given
based on the research analysis.

Student Satisfaction and Service Quality in Higher Education

Westford
Research Journal

Online ISSN No. 2790 – 3885

Student Satisfaction and Service Quality
in Higher Education

Libin Matthew
ORCID No: 0000-0003-1617-9749
Email: lbnmathew@hotmail.com
Westford University College – UCAM Spain
Liza Gernal
ORCID No. 000-0002-6451-8066
Email : Liza.g@westford.org.uk
Westford University College, UAE

ABSTRACT

This study aims to examine the student’s satisfaction level having online mode of classes. The study was
conducted in a higher education institution that is offering online international MBA and DBA program
during 2021-time frame. The research used purposive sampling method from selected online students and
questionnaires were given via google forms. Questionnaire used 5-point Likert scale for easy tabulation and
interpretation. The data was analyzed using SPSS Software for descriptive statistics. The findings of the
study are presented in the results and discussion part of the study.

Role of Pro-Active Governments in the assessment of community preparedness to overcome Covid-19 through digital risk alignment and app-based risk mitigation process

Westford
Research Journal

Online ISSN No. 2790 – 3885

Role of Pro-Active Governments
in the assessment of community
preparedness to overcome
Covid-19 through digital risk
alignment and app-based risk
mitigation process

Ahmad Al-Ghamdi
ORCID No: 0000-0001-9896-6353
Email: SHRAWAY@HOTMAIL.COM
Westford University College – UCAM Spain
Dr. Raman Subramanian
ORCID No. 0000-0002-7175-3187
Email : raman@westford.org.uk
Westford University College, UAE

ABSTRACT

Currently, much research has been conducted about how the governments made e-transformation in the
health sector. But how the government is carrying out the effective monitoring and assessment of e-health
apps is yet to be explored. Therefore, the study investigated the pro-active Saudi government’s role in assessing
community preparedness to overcome the virus through digital risk alignment and app-based risk mitigation
process. The study adopted a quantitative approach and is empirical in nature. The researcher approach
two different sectors of Saudi Arabia, the Ministry of Health (MOH) and Ministry of Communications and
Information Technology (MCIT). The study sample consisted of 93 participants employed at MOH and
MCIT. The data was collected through a survey questionnaire which consisted of 21 close-ended items being
on a 5-point-Likert scale. The data was analyzed using SPSS version 25.0. The result of the study indicated
that the government of Saudi Arabia was prepared for the emergency caused by COVID-19 and that they
were able to successfully deploy ICT at healthcare system by launching various telemedicine apps which
provided e-health services to the community people. Moreover, the government was able to effectively
measure the performance of these apps which showed them how much the community was prepared against this emergency. The study concluded that Saudi Arabia’s Vision 2030 framework, set the way for digital transformation. COVID-19 made it possible to promote and test this change. Artificial intelligence’s application in integrating various data sources during future outbreaks in Saudi Arabia should be investigated
further.

The impact of lean six sigma management on compliance to Covid-19 health precaution measures at the University of Botswana clinic

Westford
Research Journal

Online ISSN No. 2790 – 3885

The impact of lean six sigma management
on compliance to Covid-19 health
precaution measures at the University of
Botswana clinic

Chilindi U Maloiso
ORCID No: 0000-0003-2273-3590
Email: maloisocu@ub.ac.bw
Westford University College – UCAM Spain
Tausif Mulla
ORCID No. 0000-0001-7866-1675
Email : 0000-0001-7866-1675
Westford University College, UAE

ABSTRACT

The COVID-19 pandemic is considered a major disruptive event of this decade, raising unforeseen
socio-economic implications worldwide. This novel virus (SARS-CoV-2) has increased the influx of
patients in hospitals, and healthcare organizations are facing unprecedented constraints in their operations to
deal with increased demand and pressed capacity. For much of Africa, it seems likely that the larger infection
and mortality impact of COVID-19 is still to come. Like other African countries, Botswana adopted public
health and mitigation measures taken by states that were more advanced in their response to the pandemic.
It reacted rapidly despite limited resources and capacity. LSS implementation in hospitals has resulted in the
lowering of inventory levels and improving process efficiency and overall performance. All the Lean principles
of specify value, value streaming, flow, pull and perfection were determined to varying degrees at the
University of Botswana clinic. The patient flow mapping which was devised at the facility employed the use
of Six Sigma DMAIC method to ensure that services are offered in a predictable and orderly manner. The
results showed that LSS principles were employed in the clinic and showed an overall positive impact on the
compliance to COVID-19 health protocols.

Examining Intangible Choices & Tangible Perceptions Influencing Passenger ‘Airport Transfer’ Options – An Empirical Study of Dubai International Airport, UAE

Westford
Research Journal

Online ISSN No. 2790 – 3885

Examining Intangible Choices & Tangible
Perceptions Influencing Passenger ‘Airport
Transfer’ Options – An Empirical Study of
Dubai International Airport, UAE

Fahad Rahim Valiakath
ORCID No: 0000-0003-3074-7693
Email: cfahadrahimv@gmail.com
Westford University College, UAE
Dr. Raman Subramanian
ORCID No. 0000-0002-7175-3187
Email : raman@westford.org.uk
Westford University College, UAE

ABSTRACT

This research aimed to observe the intangible choices & real perceptions that affect the choice of Dubai
airport as a transfer point for a passenger along their journey. Most of the new airport research and
management initiative focuses on performance, effectiveness, processing speed and international world
rankings. Such incentives have seemed to value airports that are uniquely capable of moving the grandest
number of customers and their baggage.

The researchers noted that when it is recognized that the experience economy could add value & build
consumer loyalty, the airport customer’s experience is critically prominent.

The research paper deserves analysis, as hubs play a significant role in modern society, whether for personal
or business purposes and also to enable families from all over the world to stay linked. The core part of this
thesis aims to establish and analyze passengers’ personal decisions flying from a representative set of
connecting airports.

The analysis involves Comprehensive Data obtained from two hundred seventy-five travelers that had
engaged with the services of DXB. The methodology here had to be adapted to published research material
used as a case study approach conducted at Terminal 3 on the same subject.

In this study, the researcher will attempt to investigate a travelling customer ‘ different habits and how they
manage their time before departing. There are significant variations in the time management approach
depending on the intent of the trip and profiles. This research would examine if recognizable characteristics
are seen in the different segmentation of travelers and use these findings if a market dynamics approach
achieves managerial benefits.

Artificial Intelligence in School Management System

Westford
Research Journal

Online ISSN No. 2790 – 3885

Artificial Intelligence in School
Management System

John Conrad D’Souza
ORCID No: 0000-0001-6429-371X
Email: conila@gmail.com
Westford University College – UCAM Spain
Prof. Zawahir Siddique
ORCID No. 0000-0001-5597-9680
Email : zawahir@westford.org.uk
Dean, Westford University College, UAE

ABSTRACT

A School Management Software is a series of computer instructions developed specifically for handling
schools’ day-to-day administrative tasks. School management software enables schools to track day-to-day
operations remotely, along with handling all resources and data on a single platform. Most schools currently
use school management software to improve performance, competitiveness and thus save a lot of time
involved in carrying out different administrative operations. Such programs also helps to reduce the burden
of large-scale data processing by schools. Although the school management software is used, the process is
still not automated and human interference is still observed to be used for data entry and processing the
applications. This can be reduced by implementing Artificial intelligence in the school Management
software. The present study aims to examine the implementation of Artificial Intelligence in a School
Management System.

Keywords— Artificial intelligence, education system, School Management Software.

Effects of Predictive Data Analytics Using Big Data Analytics on Inventory Optimization in Landmark Group

Westford
Research Journal

Online ISSN No. 2790 – 3885

Effects of Predictive Data Analytics
Using Big Data Analytics on Inventory
Optimization in Landmark Group

Nilesh Mohan Kamble
ORCID No: 0000-0001-8669-6413
Email: nilesh64472@gmail.com
Westford University College – UCAM Spain
Ms Anjali Tewari
ORCID No. 0000-0002-7662-8166
Email : anjalitmamgain@gmail.com

ABSTRACT

The present study attempted to examine the influence of predictive data analytics using big data analysis on
the performance of inventory optimisation enablers in the Landmark Group, UAE. Landmark Group, UAE
has invested heavily in Industry 4.0 technologies in the recent past and has implemented predictive analytics
capability. Considering the organisation as valid research setting for investigating the topic, a survey was
conducted using a structured questionnaire designed in accordance with an initial theoretical construct,
which in turn was designed with the help of detailed review of literature. The initial theoretical construct was
designed with usage of predictive data analytics techniques as independent variables and inventory
optimisation enablers as dependent variables. The data collected was encoded and analysed through
descriptive statistical analysis and multivariate analysis of variance, which were selected as methods under
the positivism paradigm with deductive learning and quantitative methodology. The analysis was done
without and with big data characteristics applied as moderators. The results showed significant influence of
Support Vector Machine and Flow-based Events Analysis on the inventory optimisation enablers even with
limited usage. Other influential techniques found were Demands Pattern Recognition, Demand – Supply
Predictions, and Regression Analysis. However, significant negative effects of big data characteristics were discovered as moderators. This finding reflected the risks of overloading predictive data analytics techniques
with big data without appropriate processing following the methods of categorisation, contextual
classification, data cleaning, and data quality auditing before using them for predictive analytics.

Keywords— Demands Pattern Recognition, Demand – Supply Predictions, Support Vector Machine,
Flow-based Events Analysis, and inventory optimisation.

Transforming Pharmaceutical Marketing Through E-Detailing: A Comparison to Traditional Face-to-Face Detailing in Al Garhoud Private Hospital, Dubai – UAE.

Westford
Research Journal

Online ISSN No. 2790 – 3885

Transforming Pharmaceutical Marketing
Through E-Detailing: A Comparison to
Traditional Face-to-Face Detailing in Al
Garhoud Private Hospital, Dubai – UAE.

Wail Noureldin
ORCID No: 0000-0002-4176-1231
Email: wneldin@gmail.com
Westford University College – UCAM Spain
Sharmila Subrahmaniam
ORCID No. 0000-0002-7175-3187
Email : sharmila@westford.org.uk
Address: Westford University College, UAE

ABSTRACT

Due to the global rapid adoption of pharmaceutical e-detailing (IT resources & digital technology use for
promotional activities) amongst physicians, the potential effects of e-detailing on physician prescribing
actions together with lack of regional & local data of the same, it was imperative to research the e-detailing
pharmaceutical practices in our region and specifically in Dubai-UAE, which is represented by GSK
detailing practices in Al Garhoud Private Hospital (GPH). The aim of this research was to understand how
fare our region (represented by GSK & GPH, Dubai-UAE) is from the global practices of pharmaceutical
detailing; through addressing the certain topics namely: reasons for e-detailing emergence, whether
e-detailing is a substitute for the traditional face-to-face detailing, e-detailing adoptions & its drivers among
physicians; and the characteristics of adopters. The Questionnaire was conducted face to face during
December 2020 and data was collected and analyzed in Jan 2021 using SPSS and has revealed that GPH
Doctors’ responses are sharing the globe in many challenges (limited doctors’ time, increasing number of
PSRs, PSRs access restriction, and higher cost due to travelling and waiting) to the traditional face to face
PSR visit and many advantages (high ROI due to wide reach and absence of PSRs cost, more specific,
convenient, shorter, rewarding, less disruptive, multichannel & trendy) and the pharmaceutical detailing
which have contributed to the emergence of the later. Adoption Drivers are likewise, nearly a third of doctors (29 %) needs information quality & specificity related to their needs; a quarter (24 %) needs privacy and less
physical disruptions; and another 19 % are looking for compensation & incentive (CME Hours, Attendance
Certificate, Lunch-dinner, etc.). Doctors who are using the internet spend more time online between 25-34
and are older on average.

Keywords— e-detailing, electronic visits, pharmaceutical marketing, pharmaceutical detailing, healthcare
professionals, pharmaceutical sales representatives, digital marketing.

Study of Breast Cancer Examination Awareness Among Women with Low Socio-Economic Status

Westford
Research Journal

Online ISSN No. 2790 – 3885

Study of Breast Cancer Examination Awareness Among Women with Low Socio-Economic Status

Dr. Nithya Rajendiran , BDS
ORCID No: 0000-0001-9239-5633
Email: dr.nithyaguru@gmail.com
Westford University College – UCAM Spain
Dr Raman Subramanian
ORCID No. 0000-0002-7175-3187
Email raman@westford.org.uk
Address: Westford University College, UAE

ABSTRACT

Background: Breast cancer is the most prevalent cancer in women worldwide. Breast cancer accounts for
20% to 35 % of all the cancer cases, the most common cancer that is prevalent in women of India (WHO,
2020).

Aim: The study aims to identify and analyze women’s knowledge and awareness of breast cancer and
mammography risk factors in India.

Methods:  The sample of the study consisted of 63 low socio-economic women in India and was selected by
using convenience sampling method. Structured interview schedule and questions from a prepared
questionnaire were used for the sample.

Results:  The results showed that out of 63, only 24 women (40%) knew about mammogram. Out of which,
only 5 women (3%) have taken mammogram before. The women who were not concerned or a little bit
concerned about their health is 29 (48.36%) and 23(38.91%) respectively. 20 women (33.3%) were detected
to have pain or painless breast lumps who were then referred to cancer Hospital for breast examination.

Conclusion: This study concluded that the awareness regarding breast cancer and mammogram as detection
and screening is very low and women were not concerned about their health, and any sign or symptom if
present were being ignored, shows the literacy rate among the women residing in these blighted areas.

Implications: The findings of the study can help to raise breast cancer and mammography awareness among
women with poor socio-economic status. Also, to emphasize the importance of early detection, breast
self-examination (BSE) all of which has a vital function in the diagnosis and treatment of breast cancer and
to provide free manual examination of breast to the women.

Keywords— Transaction Screening, online money transfers, customer experience, banking, money
laundering and customer satisfaction.